Author: Charley Mann, Chief Marketing Officer, Great Legal Marketing
Rolling over into a new year has special implications for any attorney dealing with long-term financial planning, such as estate planning, elder law, and special needs planning. Many “planning attorneys” like you are handling responsibilities with tax season for clients and possibly coordinating with other professionals. For some offices, this adds a good bit of extra strain at the beginning of a new year.
However, this doesn’t mean you can relax on your marketing! After all, once the dust settles, you don’t want to have a stagnant year ahead of you. Knowing that you’ll be extra busy with legal work for the first quarter, your best bet is to prepare now for whatever marketing you want to do during the first half of the year.