Author: Eric Needle | President, Longbow Strategic Group
In 2018, we recommend you do one thing to market your business: Engage in digital marketing.
When people search for the services you provide, they need to find your practice. If you’re not actively marketing yourself online, focused on search, then you risk losing new business.
When a Gen-X’er or Millennial needs information, they turn to Google—and other search engines.
As someone who just this year had to research living wills, trusts and managing the financial affairs of my aging parents, I understand the mindset.
Mom and Dad live two hours south of me in West Palm Beach, Florida. They shouldn’t be driving and they need help, daily. Outside of my local sphere of influence, I can’t hop in the car and rush to their defense with just a moment’s notice.
Questions I need to know include:
- How do I protect my parents?
- What are their wishes, do they have living wills, and what is a living will?
- When do I need to take control of their affairs and how do I do that?
- What is power of attorney?
- How does assisted living work?
- How do I pay for it?
- How do I manage my Dad’s VA benefits?
- or help them manage their bills, finances and taxes?
I’m sure you hear these questions—daily—in the operation of your legal practice.
When people have these questions and search online, what answers, or more importantly, where do they turn for a solution?